Adriana Amaral

Adriana Amaral is a university professor at UNIP and UERJ, as well as a CNPq researcher, focusing on communication and fan culture on digital platforms. She is the founder and coordinator of CULTPOP - Laboratory for Research in Pop Culture, Communication, and Technologies. An expert in engagement, consumption, and fan behavior and fandoms, Adriana works as a trends consultant, having collaborated with companies and organizations in the United States and Europe.