Carol Soares

With a master’s degree in Consumer Anthropology and a PhD in Biology specializing in the environment, she has worked as a professor, researcher, and conducted field research at festivals in Brazil and abroad, collaborating with festivals, events, and major brands. A digital nomad and co-founder of the oclb consultancy, she has been attending SXSW for ten years and, since 2019, has served as a curator for brands such as Globo, Itaú, and Ambev.