Regina Madeira

Regina holds a degree in advertising from UFMG and a postgraduate degree in business administration from Fundação Getúlio Vargas. With over 20 years in the advertising market, she has worked at several agencies, leading accounts for major advertisers such as Mondelez, Nestlé, Volkswagen, Brahma, and Bradesco. Since 2022, she has led the Beauty and Personal Care vertical on Spotify's Advertising team, where she helps clients design the best strategies to reach consumers on the platform.